Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s
Year of publication: |
2009
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Authors: | Miskell, Peter |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 51.2009, 3, p. 426-444
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Subject: | Filmwirtschaft | Film industry | Amerikanisch | American | Internationaler Markt | International market | Unternehmensgeschichte | Business history | Großbritannien | United Kingdom | 1930-1950 |
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