Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity
Andrea Ordanini and Gaia Rubera
| Year of publication: |
2007
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|---|---|
| Authors: | Ordanini, Andrea ; Rubera, Gaia |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007, 1, p. 4-25
|
| Subject: | Marketingmanagement | Marketing management | Internet | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003560099