Response of buying-center participants ot B2B product placements
Year of publication: |
2010
|
---|---|
Authors: | Lord, Kenneth R. ; Gupta, Pola B. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 3, p. 188-195
|
Subject: | Product Placement | Product placement | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
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