Responsiveness as antecedent of satisfaction and referrals in financial services marketing : empirical evidence from an emergent economy
Year of publication: |
2012
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Authors: | Pandey, Sanjay Kr. ; Devasagayam, Raj |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 28.2012, 1, p. 115-131
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Subject: | Schwellenländer | Emerging economies | Finanzdienstleistung | Financial services | Kundenzufriedenheit | Customer satisfaction |
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