Restructuring in the domestic appliances industry: Implications for Maytag Corporation and its European operations
In May 1993, Maytag Corporation, the parent company of Hoover, the UK and US market leader in vacuum cleaners, confirmed its decision to close the Hoover plant in Dijon, France, and transfer production to Cambuslang, Scotland. This latest initiative is part of a review by Maytag of its Hoover Europe company, which includes the emergence of a new corporate strategy involving complementary strategic alliances. The first partner is Germany's BSH. Michael McDermott examines Maytag's corporate strategy as well as industry-wide trends since 1980. He suggests that Maytag faces difficulties in competing with industry leaders and is unsure of its future European strategy. Also, the future for Cambuslang appears fragile.
Year of publication: |
1993
|
---|---|
Authors: | McDermott, Michael |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 11.1993, 3, p. 347-352
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Ford of Britain: A diminishing role in ford of Europe
Mcdermott, Michael, (1993)
-
Taiwan's electronic companies are targeting Europe
McDermott, Michael, (1991)
-
Industrial State-owned Multinationals from China: The Embryonic Years, 1985--92
McDermott, Michael, (1996)
- More ...