Restructuring the marketing information system for eCRM : an application of the Eriksson-Penker method

Cãlin Gurãu

Year of publication:	2009
Authors:	Gurău, Călin
Published in:	Handbook of research on enterprise systems. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-859-8. - 2009, p. 262-273
Subject:	Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| IT-gestütztes Marketing \| Computer-assisted marketing \| Programmiersprache \| Programming language

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