Retail analytics : store segmentation using rule-based purchasing behavior analysis
Emrah Bilgic, Ozgur Cakir, Mehmed Kantardzic, Yanqing Duan and Guangming Cao
| Year of publication: |
2021
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|---|---|
| Authors: | Bilgic, Emrah ; Cakir, Ozgur ; Kantardzic, Mehmed ; Duan, Yanqing ; Cao, Guangming |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 4, p. 457-480
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| Subject: | business analytics | Data mining | data-driven decision making | purchasing behavior | store segmentation | Data Mining | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marktsegmentierung | Market segmentation | Unternehmensanalyse | Business analysis | Zielgruppe | Target group | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2021.1915847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609706