Retail analytics : store segmentation using rule-based purchasing behavior analysis
Emrah Bilgic, Ozgur Cakir, Mehmed Kantardzic, Yanqing Duan and Guangming Cao
| Year of publication: |
2021
|
|---|---|
| Authors: | Bilgic, Emrah ; Cakir, Ozgur ; Kantardzic, Mehmed ; Duan, Yanqing ; Cao, Guangming |
| Subject: | business analytics | Data mining | data-driven decision making | purchasing behavior | store segmentation | Data Mining | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marktsegmentierung | Market segmentation | Unternehmensanalyse | Business analysis | Zielgruppe | Target group | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2021.1915847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609706