Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics
Bang Nguyen; Philipp Phil Klaus
| Year of publication: |
2013
|
|---|---|
| Authors: | Bang, Nguyen ; Klaus, Philipp |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 3, p. 311-324
|
| Subject: | Gerechtigkeit | Justice | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Handelsmarketing | Retail marketing | Einzelhandel | Retail trade | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759787