Retail Food Failures and Recovery Strategies in Switzerland - Food retailers risk a loss of image or even a loss of the customer if they do not learn to react effectively to failures and improve their service strategy. First of all, the present research develops a typology of retail failures and recovery strategies for the food retail market in Switzerland. In the second step, the importance of ...
| Year of publication: |
2000
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| Authors: | Rudolph, Thomas ; Busch, Anina ; Busch, Sebastian |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 7.2000, 3, p. 69-92
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