Retail market segmentation : the use of consumer decision-making styles, overall satisfaction and demographics
Rina Makgosa and Oluranti Sangodoyin
| Year of publication: |
Februiary 2018
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|---|---|
| Authors: | Makgosa, Rina ; Sangodoyin, Oluranti Olukemi |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 28.2018, 1, p. 64-91
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| Subject: | Consumer decision-making styles | demographics | hybrid segments | overall satisfaction | market segmentation | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Zielgruppe | Target group | Entscheidung | Decision | Einzelhandel | Retail trade |