Retail segmentation using artificial neural networks
| Year of publication: |
2002
|
|---|---|
| Authors: | Boone, Derrick S. ; Roehm, Michelle |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 19.2002, 3, p. 287-302
|