Retailer's channel structure choice : online channel, offline channel, or dual channels?

Peng Zhang, Yong He, Chunming (Victor) Shi

Year of publication:	September 2017
Authors:	Zhang, Peng ; He, Yong ; Shi, Chunming
Published in:	International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 191.2017, p. 37-50
Subject:	Price decision \| Channels structure \| Retailing \| E-commerce \| Vertriebsweg \| Distribution channel \| Electronic Commerce \| Online-Handel \| Online retailing \| Preismanagement \| Pricing strategy \| Einzelhandel \| Retail trade \| Konsumentenverhalten \| Consumer behaviour

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