Retailers' incentive to sell through a new selling channel and pricing behavior in a multi-channel environment
Year of publication: |
2008
|
---|---|
Authors: | Lu, Yuanzhu ; Xing, Xiaolin ; Tang, Fang-fang |
Published in: |
Annals of economics and finance. - Beijing : Peking University Press, ISSN 1529-7373, ZDB-ID 2097904-6. - Vol. 9.2008, 2, p. 315-343
|
Subject: | Duopol | Duopoly | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Firmenimage | Corporate reputation | Theorie | Theory |
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