RETAILERS’ METHODS TO ADJUST TO CHANGES IN CONSUMERS’ BEHAVIOUR IN THE CURRENT PERIOD

Given this economic crisis that has affected the entire planet, managers and/or company owners are subjected, under recession conditions, to a double pressure: - Increased attention to the management of the own budget and the prioritization of certain cost types to the detriment of others, from the perspective of the consumer; - They are afraid of the collapse of the business they run, considering what is happening around them: companies that seemed indestructible now declare to be bankrupt. The situation of a person in such a position becomes thus very delicate, all the more so since the failure “picture” is so vivid and colourful. A company that all of a sudden can no longer afford to exist is a burden and becomes the source of many white nights for the other players.