Retailers' use of partially comparative pricing : from across-category to within-category effects
Paul W. Miniard, Shazad Mustapha Mohammed, Michael J. Barone, & Cecilia M. O. Alvarez
| Year of publication: |
2013
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|---|---|
| Authors: | Miniard, Paul W. ; Mohammed, Shazad Mustapha ; Barone, Michael J. ; Alvarez, Cecilia M. O. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 4, p. 33-48
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| Subject: | partially comparative pricing | competitive price comparisons | price beliefs | assimilation | contrast | Preiswettbewerb | Price competition | Vergleich | Comparison | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782085