Rethinking Customer Solutions: From Product Bundles to Relational Processes
| Year of publication: |
2007
|
|---|---|
| Authors: | Tuli, Kapil R. ; Kohli, Ajay K. ; Bharadwaj, Sundar G. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 71.2007, 3, p. 1-17
|