Rethinking fashion m-commerce’s consumer profiles : attitudes, motivations, and demographics
Year of publication: |
2023
|
---|---|
Authors: | Parker, Christopher J. ; Lee, Tung-Ying |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 31.2023, 2, p. 243-259
|
Subject: | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Motivation | Mobile Business | Mobile business |
-
Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Parker, Christopher J., (2016)
-
Netter, Sarah, (2017)
-
Consumer perception factors for fashion M-commerce and its impact on loyalty among working adults
Donni, Ravichandra, (2018)
- More ...
-
What influences Chinese fashion retail? Shopping motivations, demographics and spending
Parker, Christopher J., (2019)
-
How to design fashion retail's virtual reality platforms
Xue, Liangchao, (2020)
-
Xue, Liangchao, (2019)
- More ...