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Exploring a consumption value model for Islamic mobile banking adoption
Goh, Tiong Thye, (2014)
Understanding internet-only bank service adoption : an integration of the unified technology theory of acceptance and innovation resistance model
Kim, Daewon, (2020)
Perceived factors affecting the Internet Banking implementation in Sudan : an application of (UTAUT2)
Salim, Badreldin F., (2016)
Diversity and expansion of marcoms and the missing elements
Kitchen, Philip J., (2023)
Integrated brand marketing and measuring returns
Kitchen, Philip J., (2010)
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J., (2008)