Rethinking social CRM design : a service-dominant logic perspective
Hong-Mei Chen and Stephen L. Vargo
| Year of publication: |
2014
|
|---|---|
| Authors: | Chen, Hong-mei ; Vargo, Stephen L. |
| Published in: |
Handbook of strategic e-business management. - Berlin : Springer, ISBN 3-642-39746-8. - 2014, p. 767-784
|
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234603