Return on investment for social media : a proposed framework for understanding, implementing, and measuring the return
David M. Gilfoil; Charles Jobs
| Year of publication: |
2012
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|---|---|
| Authors: | Gilfoil, David M. ; Jobs, Charles |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 24421042. - Vol. 10.2012, 11, p. 637-649
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010058081