Return on investment for social media : a proposed framework for understanding, implementing, and measuring the return
David M. Gilfoil; Charles Jobs
| Year of publication: |
2012
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|---|---|
| Authors: | Gilfoil, David M. ; Jobs, Charles |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 10.2012, 11, p. 637-649
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| Subject: | eWOM | Viral Marketing | Web 2.0 | Social Media Measurement | Social Broadcast Behaviors | Social Media ROI | Balanced Scorecard | Unit of Analysis | Social Web | Social web | Virales Marketing | Viral marketing | Return on Investment | Return on investment | Balanced scorecard | Performance-Messung | Performance measurement | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009673260