Extent: | XVI, 512 S. graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Formerly CIP Uk Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business. |
ISBN: | 978-0-470-39308-6 ; 0-470-39308-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758725