Extent:
XVI, 512 S.
graph. Darst.
24 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: English
Notes:
Formerly CIP Uk
Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.
ISBN: 978-0-470-39308-6 ; 0-470-39308-4
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10008758725