Revenue Management with Flexible Products : Models and Methods for the Broadcasting Industry

by Michael Müller-Bungart

This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.

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Year of publication:	2007
Other Persons:	Müller-Bungart, Michael (contributor)
Publisher:	Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg
Subject:	Revenue-Management \| Revenue management \| Rundfunk \| Broadcast \| Fernsehen \| Television \| Dienstleistung \| Services \| Flexibilität \| Flexibility \| Theorie \| Theory \| Spanien \| Spain \| Revenue Management \| Preisbildung \| Mathematisches Modell
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org]

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Revenue management with flexible products. - Berlin : Springer, 2007. - XVI, 297 S.

Persistent link: https://www.econbiz.de/10013520719