Reversing equity transfer in sponsorship for competitive advantage of emerging local events : quantitative evidence from an experimental study
Jerred Junqi Wang, Tyreal Yizhou Qian, Bo Li and Brandon Mastromartino
| Year of publication: |
2022
|
|---|---|
| Authors: | Wang, Jerred Junqi ; Qian, Tyreal Yizhou ; Li, Bo ; Mastromartino, Brandon |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 4, p. 748-766
|
| Subject: | Competitive advantage | Emerging local events | Sponsorship | Sponsoring | Wettbewerbsvorteil | Sportveranstaltung | Sport event | Experiment | Event-Marketing | Event marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-08-2021-0172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013370489