Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Heeseung Andrew Lee, Angela Aerry Choi, Tianshu Sun, Wonseok Oh
| Year of publication: |
2021
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|---|---|
| Authors: | Lee, Heeseung Andrew ; Choi, Angela Aerry ; Sun, Tianshu ; Oh, Wonseok |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 4, p. 1368-1389
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| Subject: | consumption rate | digital content consumption | incomplete consumption | information good | online review | review quality | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Digitale Güter | Digital goods | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.1029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012805186