Revisiting consumer ethnocentrism : review, reconceptualization, and empirical testing
Nikoletta-Theofania Siamagka and George Balabanis
| Year of publication: |
2015
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|---|---|
| Authors: | Siamagka, Nikoletta-Theofania ; Balabanis, George |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 3, p. 66-86
|
| Subject: | consumer ethnocentrism | dimensions | conceptualization | measurement | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341897