Revisiting customer value analysis in a heterogeneous market

Wayne S. DeSarbo, Peter Ebbes, Duncan K. H. Fong and Charles C. Snow

Year of publication:	2010
Authors:	DeSarbo, Wayne ; Ebbes, Peter ; Fong, Duncan K. H. ; Snow, Charles C.
Published in:	Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 5.2010, 1, p. 8-24
Subject:	Kundenwert \| Customer value \| Marktsegmentierung \| Market segmentation \| Bayes-Statistik \| Bayesian inference

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