Revisiting the Big Middle : an fsQCA approach to unpack a large value market from a product specialist retailer's perspective
Nobukazu Azuma, Narimasa Yokoyama and Woonho Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Azuma, Nobukazu ; Yokoyama, Narimasa ; Kim, Woonho |
| Subject: | Big middle | Fast retailing | Fuzzy-set QCA | RBM | Retail change | Retailing | Set-theoretic method | Specialty store | UNIQLO | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2021-0496 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398139