Revisiting the relationship between internal marketing and external marketing : the role of customer orientation
Norizan Mat Saad, Siti Hasnah Hassan, Liew Mei Shya (Universiti Sains Malaysia, Malaysia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Norizan Mat Saad ; Siti Hasnah Hassan ; Liew Mei Shya |
| Published in: |
The journal of developing areas. - Nashville, Tenn. : [Verlag nicht ermittelbar], ISSN 0022-037X, ZDB-ID 219414-4. - Vol. 49.2015, 3, p. 249-262
|
| Subject: | Marketing | Internal Marketing | Marketing Mix | Marketing Effectiveness | Customer Orientation | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Personalmarketing | HR marketing |