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Revisiting the use of customer information for CRM

Kerstin Reimer; Jan U. Becker
Year of publication:
2011
Authors: Reimer, Kerstin ; Becker, Jan U.
Publisher: Kiel : ZBW
Subject: Beziehungsmarketing | Relationship marketing | Verbraucher | Consumers | Statistische Methode | Statistical method | Theorie | Theory | Deutschland | Germany
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