RFID Diffusion in Apparel Retail : How Consumer Interest and Knowledge Lead to Acceptance

This section will begin with a general state of mass customization approaches using body scanning and RFID technologies. Then, consumer interaction with these technologies will be explored by discussing selected research studies. Finally, the methods and results from the empirical study we conducted about consumer perceptions of body scanning and RFID technologies and applications will be presented and discussed

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Year of publication:	2012
Authors:	Loker, Suzanne
Publisher:	[2012]: [S.l.] : SSRN
Subject:	RFID \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Bekleidung \| Clothing \| Innovationsdiffusion \| Innovation diffusion \| Textilhandel \| Textile distribution
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: HANDBOOK OF RESEARCH IN MASS CUSTOMIZATION AND PERSONALIZATION, World Scientific, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 30, 2009 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013116172