RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
| Year of publication: |
2005
|
|---|---|
| Authors: | Fader, Peter S. ; Hardie, Bruce G.S. ; Lee, Ka Lok |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 4, p. 415-430
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