Risk and perceived value : antecedents of customer satisfaction and loyalty in a sustainable business model
Year of publication: |
2019
|
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Authors: | Scridon, Mircea Andrei ; Achim, Sorin Adrian ; Pintea, Mirela Oana ; Gavriletea, Marius Dan |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 32.2019, 1,1, p. 909-924
|
Subject: | Perceived value | risk | structural equation modelling | Kundenzufriedenheit | Customer satisfaction | Geschäftsmodell | Business model | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Risiko | Risk |
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