Risk management in digital advertising : an analysis from the advertisers' media management perspective
Danilo Tauro, Umberto Panniello, and Roberta Pellegrino
| Year of publication: |
2021
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|---|---|
| Authors: | Tauro, Danilo ; Panniello, Umberto ; Pellegrino, Roberta |
| Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 23.2021, 1/2, p. 29-57
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| Subject: | Werbung | Advertising | Digitalisierung | Digitization | Risikomanagement | Risk management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14241277.2021.1960532 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012696953