Risk preferences and demand drivers of extended warranties
Pranav Jindal
| Year of publication: |
2015
|
|---|---|
| Authors: | Jindal, Pranav |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 1, p. 39-58
|
| Subject: | extended warranties | product insurance | prospect theory | loss aversion | risk aversion | insurance pricing | price discrimination | Risikoaversion | Risk aversion | Prospect Theory | Prospect theory | Garantie | Warranty | Risikopräferenz | Risk attitude | Konsumentenverhalten | Consumer behaviour | Risikomodell | Risk model | Preisdifferenzierung | Price discrimination | Versicherungsökonomik | Economics of insurance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497618