Risk preferences and demand drivers of extended warranties
Year of publication: |
2015
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Authors: | Jindal, Pranav |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 1, p. 39-58
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Subject: | extended warranties | product insurance | prospect theory | loss aversion | risk aversion | insurance pricing | price discrimination | Risikoaversion | Risk aversion | Risikomodell | Risk model | Prospect Theory | Prospect theory | Garantie | Warranty | Risikopräferenz | Risk attitude |
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