Risk taking and information handling in consumer behavior
ed. by Donald F. Cox. Division of Research, Graduate School of Business Administration, Harvard University
| Year of publication: |
1967
|
|---|---|
| Other Persons: | Cox, Donald F. (ed.) |
| Institutions: | Division of Research, Graduate School of Business Administration, Harvard University (contributor) |
| Publisher: |
Boston : Harvard Univ. |
| Subject: | Verbraucher | Marktforschung | Werbung | Betriebsrisiko | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Risikomanagement | Risk management | Risikopräferenz | Risk attitude |
| Extent: | XIII, 667 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Biblogr. S 641-667 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000050073