Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes
Ashok Kumar Patel, Anurag Singh and Satyanarayana Parayitam
| Year of publication: |
2023
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|---|---|
| Authors: | Patel, Ashok Kumar ; Anurag Singh ; Parayitam, Satyanarayana |
| Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 20.2023, 2, p. 161-187
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| Subject: | Brand image | Purchase intention | Risk-taking | Status consumption | WOM | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kaufentscheidung | Purchase decision | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Sozialer Status | Social status |
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