Rivalry and Group Behavior Among Consumers and Brands : Comparisons In and Out of the Sport Context

by Cody T. Havard

Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go.

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Havard, Cody T.
Publisher:	2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Palgrave Macmillan
Subject:	Sport \| Sports \| Soziologie \| Sociology \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management

Extent:	1 Online-Ressource (XX, 136 p. 3 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-85245-0 ; 978-3-030-85244-3 ; 978-3-030-85246-7
Other identifiers:	10.1007/978-3-030-85245-0 [DOI]
Classification:	Sportsoziologie, Sportpsychologie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012627214