Robustness of conjoint analysis : some Monté Carlo results

Frank J. Carmone, Paul E. Green and Arun K. Jain

Year of publication:	2007
Authors:	Carmone, Frank J. ; Green, Paul E. ; Jain, Arun K.
Published in:	Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 381-386
Subject:	Conjoint-Analyse \| Conjoint analysis \| Monte-Carlo-Simulation \| Monte Carlo simulation \| Robustes Verfahren \| Robust statistics

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