Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 : a multi-theoretical approach
Abhishek Behl, Jighyasu Gaur, Vijay Pereira, Rambalak Yadav, Benjamin Laker
Year of publication: |
2022
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Authors: | Behl, Abhishek ; Gaur, Jighyasu ; Pereira, Vijay ; Yadav, Rambalak ; Laker, Benjamin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 378-389
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Subject: | Big data analytics | MSME | Service firms | Supply chain coordination | Supply chain disruption | Sustainable competitive advantage | Lieferkette | Supply chain | Wettbewerbsvorteil | Competitive advantage | Big Data | Big data | Coronavirus | Data Mining | Data mining | Dienstleistungssektor | Service industry |
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Online Resource