Role of CSR in achieving customers' satisfaction and retention during COVID-19 and post-pandemic period : empirical evidence from emerging nations
Abdul Waheed, Faisal Shehzad, Farrah Arif, Anjam Aziz Abbas, Zahid Mehmood and Muhammad Usman
| Year of publication: |
2022
|
|---|---|
| Authors: | Waheed, Abdul ; Shehzad, Faisal ; Arif, Farrah ; Abbas, Anjam Aziz ; Mehmood, Zahid ; Usman, Muhammad |
| Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 41.2022, 6, p. 731-743
|
| Subject: | Corporate social responsibility | COVID-19 | stakeholders' engagement | customers' retention | customers' satisfaction | Corporate Social Responsibility | Coronavirus | Kundenzufriedenheit | Customer satisfaction | Stakeholder | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3233/HSM-211564 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013475182