Role of affect and cognition in consumer brand relationship : exploring gender differences
Arvind Sahay; Nivedita Sharma; Krishnesh Mehta
| Year of publication: |
2012
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|---|---|
| Authors: | Sahay, Arvind ; Sharma, Nivedita ; Mehta, Krishnesh |
| Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4195, ZDB-ID 24739583. - Vol. 4.2012, 1, p. 36-60
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| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010007211