Role of brand names and product types on bicultural consumers' purchase intentions
Year of publication: |
2017
|
---|---|
Authors: | Moriuchi, Emi ; Jackson, Paul R. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 1, p. 53-65
|
Subject: | Hedonic | Identity | Utilitarian | Advertisement | Bicultural | Majority-Minority | Identifications | Purchase intents | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenartikel | Brand | Markenführung | Brand management |
-
Ganesan, P., (2016)
-
Pilavcioglu, Burak, (2023)
-
Ghosh, Durga, (2020)
- More ...
-
Moriuchi, Emi, (2011)
-
The Role of Product Type and Foreign Brand Names in Bicultural’s Purchasing Intentions
Moriuchi, Emi, (2011)
-
Management and business research
Easterby-Smith, Mark, (2015)
- More ...