Role of nonprice variables in intertier competition
K. Sivakumar, Cheryl Nakata, Praveen Aggarwal, Ravindra Chitturi, and Nevena T. Koukova
Year of publication: |
2009
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Authors: | Sivakumar, K. ; Nakata, Cheryl ; Aggarwal, Praveen ; Chitturi, Ravindra ; Koukova, Nevena T. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 17.2009, 4, p. 351-367
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