Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers : moderating role of media literacy
Vivek Mishra and Piyush Gupta
| Year of publication: |
2024
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|---|---|
| Authors: | Mishra, Vivek ; Gupta, Piyush |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 18.2024, 3, p. 269-288
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| Subject: | brand communications | digital trust | fake news | media literacy | motivation | social media usage | Social Web | Social web | Vertrauen | Confidence | Mediennutzung | Media usage | Kommunikationsmedien | Communication media | Internetnutzung | Internet usage | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Informationsverbreitung | Information dissemination | Motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2024.139732 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062514