Sales activity systematization and performance : differences between product and service firms
Petri Parvinen, Jaakko Aspara, Sami Kajalo and Joel Hietanen
| Year of publication: |
2013
|
|---|---|
| Authors: | Parvinen, Petri ; Aspara, Jaakko ; Kajalo, Sami ; Hietanen, Joel |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 6, p. 494-505
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| Subject: | Sales management | Business performance | Business model | B2B services | Information systems | Geschäftsmodell | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Firm performance | Dienstleistungssektor | Service industry | Performance-Messung | Performance measurement | Unternehmensdienstleistung | Business services | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790089