Sales driven innovation : generating innovative ideas from customer contact situations
[Debra Henning ; David M. Woisetschläger ; Michaela Melsa]
| Year of publication: |
2010
|
|---|---|
| Authors: | Hanning, Debra ; Woisetschläger, David ; Melsa, Michaela |
| Publisher: |
Dortmund : TU |
| Extent: | 30 S. : Ill., graph. Darst. |
|---|---|
| Series: | Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement. - Dortmund : TU, ISSN 1869-0025. - Vol. [5] |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008777810