Sales force impact on b-to-b brand equity : conceptual framework and empirical test
Carsten Baumgarth ; Lars Binckebanck
| Year of publication: |
2010
|
|---|---|
| Authors: | Baumgarth, Carsten ; Binckebanck, Lars |
| Publisher: |
Elmshorn : Nordakad. |
| Subject: | Verkäufer | Markenwert | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 34 Bl. 30 cm |
|---|---|
| Series: | Arbeitspapiere der Nordakademie. - Elmshorn, ISSN 1860-0360. - Vol. 2010,07 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Zusätzliches Online-Angebot unter http://www.nordakademie.de/arbeitspapier.html |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008912112