Sales force impact on B-to-B brand equity: Conceptual framework and empirical test
| Year of publication: |
2010
|
|---|---|
| Authors: | Baumgarth, Carsten ; Binckebanck, Lars |
| Publisher: |
Elmshorn : Nordakademie - Hochschule der Wirtschaft |
| Subject: | Verkaufspersonal | Markenpolitik | Lieferanten-Kunden-Beziehung | Produktimage | Schätzung | Deutschland |
| Series: | Arbeitspapiere der Nordakademie ; 2010-07 |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Working Paper |
| Language: | English |
| Other identifiers: | 629762813 [GVK] hdl:10419/38578 [Handle] RePEc:zbw:nordwp:201007 [RePEc] |
| Source: |
Persistent link: https://www.econbiz.de/10010300758