Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
| Year of publication: |
2000
|
|---|---|
| Authors: | Armstrong, J. Scott ; Morwitz, Vicki G. ; Kumar, V. |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 16.2000, 3, p. 383-397
|
| Publisher: |
Elsevier |